E-commerce is becoming the new trend in this digital era. Post-pandemic life has changed how shoppers prefer to buy things. From small items such as a pair of socks to automobiles, luxury goods, and even medicine, everything is available online. E-commerce websites have made our lives simple and reduced the need to go out and spend hours shopping. With the rise of internet users in the Philippines and accessibility through smartphones, almost 80% of adults today prefer to shop online. 

In this digital era businesses also benefit from being online. They get access to global markets and save tons of money on physical stores, sales agents, and other operational costs. Digital tools and platforms bridge e-commerce businesses and consumers like never before. And, they continue to shape the future of retail, driving innovation and adapting new ways of marketing to stay connected with their customers. 

The E-commerce market is growing at a very high speed and is projected to be a $8 trillion industry by 2026. Still, many businesses fail to understand the power of digital marketing and do not utilize their full potential to reach their target customer. 

If you too want to get a slice of that pie and be one of the leading e-commerce, this guide will help you to get the best out of your digital marketing campaign and boost your sales in the coming year. 

What is E-commerce Marketing? 

E-commerce marketing is simply promoting your online store or website to attract customers and drive sales. It utilizes multiple marketing channels to increase brand awareness, attract new customers, retain old ones, educate customers about new products, and generate revenue. 

While E-commerce can utilize the traditional marketing tactics of television or newspaper ads, hoardings, and door-to-door marketing these have limited reach. Traditional marketing methods may work for publicity or to introduce a product to the public, but are impractical in today’s digital era. So to adopt a new and smarter approach, e-commerce platforms use digital marketing tools and strategies to attract customers including social media marketing, email marketing, content marketing, and search engine optimization. 

E-commerce and Digital Marketing

Digital marketing is a phenomenal tool for digitally driven customers, and it is the need of the hour for any business to be successful. Digital marketing and E-commerce are not mutually exclusive because they complement each other in achieving business goals. 

E-commerce’s main goal is to sell online, while digital marketing’s goal is to help businesses improve online sales. Since Gen Z and millennials in the Philippines prefer businesses using digital marketing strategies over traditional marketing, they need to utilize online marketing to drive awareness and attract customers to boost sales.  

Best Strategies to Boost E-commerce through Digital Marketing

Digital marketing has been on the rise for the last couple of decades but post-pandemic, its need has increased tenfold. Different digital marketing strategies like e-mail marketing help e-commerce platforms boost traffic through personalized offers and reminders, while PPC ensures targeted advertising on search engines and social media platforms. 

Different tactics and tools help businesses achieve sustainable growth and create a strong online presence to improve their reach. Here are the top digital marketing strategies that work like a charm to boost E-commerce:  

Leverage Social Media Marketing

Social media tops the list as these platforms are great for targeted advertising. Social media platforms like Facebook, Instagram, TikTok, and LinkedIn, are home to more than 420 million users and businesses can use engaging content to showcase themselves to their targeted audience and build strong followings. Social media content such as reels, live shopping sessions, and product showcases helps brands build a strong online presence and foster customer loyalty. 

Moreover, by utilizing social media ads, brands can enable precise audience targeting, amplify reach and credibility with influencer collaboration, and boost sales through social commerce. These strategies help drive traffic to the website, making social media a powerful digital marketing tool.

Optimize Your Website for SEO

Search engine optimization (SEO) is crucial for improving brand visibility. Almost 70% of internet users still use Google search as a go-to place to search for any business. Every business needs an optimized website for ease of use and to get ranked higher on the Google search page. By implementing on-page SEO- conducting keyword research, and optimizing product pages, meta descriptions, and images, businesses can attract more organic traffic. 

Other technical SEO practices like improving page load speed, ensuring mobile responsiveness, creating product pages, and writing blogs can enhance the website ranking ultimately driving more traffic. The only downside of using SEO is that it is not instant, but a long-term strategy that gives lasting results. An SEO-optimized website helps e-commerce stores stay competitive and accessible to potential customers.

Use Email Marketing Effectively

Email marketing is one of the most cost-effective ways to engage with customers and drive sales due to its efficiency and ROI. Email marketing allows e-commerce websites to create personalized campaigns like abandoned cart notifications, exclusive offers, sales intimation, product recommendations, etc. to drive more traffic and boost sales. 

Other email updates like regular newsletters, offers notifications or special events keep customers informed about new arrivals, discounts, and updates, fostering brand loyalty. By segmenting the audience and sending messages at the right time as per customer behavior, email marketing can significantly boost e-commerce conversions and customer retention. Plus, using clear CTAs, setting up automated emails for cart abandonment, post-purchase follow-ups, etc. can also help e-commerce businesses to drive conversions. 

Invest in Paid Advertising (PPC)

PPC campaigns are measurable and scalable, allowing you to optimize your ad spend for maximum ROI. It can help you reach high-intent shoppers searching for products you offer. Target-specific search queries like banner ads on websites and platforms, and ecommerce businesses can significantly improve sales. Businesses can also use social media ads to retarget visitors who visited the website but didn’t convert initially. 

The PPC approach ensures your products stay visible to the right audience, driving more sales. For better results, test multiple creatives and messages and see which performs best. Also, with constantly changing Google algorithms, monitoring PPC campaigns is a must to get maximum ROI. 

Harness the Power of Content Marketing

People respond better to engaging content and when it comes to e-commerce, content is their best arsenal. With the help of consistent and quality content, businesses can easily build trust and authority with the audience. While blogs and articles can help educate people, video content and stories can attract users by highlighting their benefits, and addressing common questions. 

Moreover, regular content posting can help businesses create a brand voice and gain customer’s trust. Other content like tutorials, how-to guides, and user-generated content can also boost brand credibility and connect the audience at a deeper and more personalized level. By leveraging content on social media, YouTube, website, and app, you can enhance customer relationships and drive traffic to your store.

Explore Influencer & Affiliate Marketing

Influencers and affiliate marketing are cost-effective ways to expand your e-commerce.  Partnering with affiliates and influencers to promote your products helps bridge the gap between business and customer. Affiliates earn a commission for each sale generated through their referral links, while influencers promote products to their already loyal followers. Businesses can use influencers and affiliates’ existing followership to boost sales and establish trust creating a win-win situation. Influencer and affiliate marketing helps to connect with niche audiences and benefit from influencers, bloggers, and other content creators. 

It’s a scalable model that boosts brand visibility and sales especially when the brand is new and looking to establish its image online. 

Engage with Customers Through Reviews and Testimonials

People love engagement online. And, when you connect with customers for feedback or review, it shows genuine care and connection. Every time a brand engages with their audience, it directly influences their purchase decisions. 

Encouraging customers to leave reviews, highlighting authentic reviews on multiple platforms, or answering their negative feedback acts as social proof that your brand cares about the customer. Also, implementing positive changes after feedback, and responding to reviews demonstrate excellent customer service and reassure potential buyers to trust you. So to look genuine and build positive relationships, engaging with customers can give very positive results to e-commerce businesses. 

Conclusion

Digital marketing for e-commerce is way more important today than most businesses can comprehend. It can increase your sales or generate short-term traffic and help foster meaningful lifetime relationships with customers.  

So why not use the best digital marketing strategies for e-commerce to make your business reach its full potential? With LgoDigital, you can kickstart your full-fledged digital marketing campaign including SEO, social media marketing, email campaigns, and much more to establish your business and keep attracting more customers.